A launch isn’t a button press but a week with a dramaturgy. Plan it and you gather sales and reviews on the decisive days — exactly what Amazon rewards. This guide gives you the sequence.
Before the start: the foundation
Before anything goes live, the basics must be in place: a checked file, a strong cover, the best seven keywords and two fitting categories. Chaptrix delivers these building blocks ready from the book — you just approve.
Best-7 keywords and two categories set
A blurb that convinces in three lines
Cover tested at thumbnail size
Author profile and pre-order page ready
The seven days
The calendar orders the week: activate your own list early, bring in multipliers around the middle, maximum presence across all channels on launch day, then collect reviews and follow up. Chaptrix generates the matching social assets and email sequence straight from the book content.
Thinking beyond the launch
The first surge sets the ranking — but visibility is held over weeks. Use the contacts and multipliers from the craft database for reviews and guest posts, and watch which keywords land so you can refine.
A launch isn’t decided on publication day — but in the week around it.