Price is your book’s quietest but strongest message. It says “how-to for €2.99” or “standard reference for €24.99”. This guide shows how to choose deliberately instead of guessing.
Price positions
Readers read an expectation from the price. Too low can undermine perceived quality; too high without visible value scares people off. The goal is the price band where your book feels both credible and attractive.
Data over gut feeling
From the craft database, Chaptrix shows you what comparable top titles in your niche cost — with range, median and the point where reviews turn. So you see at a glance where your book realistically sits.
Price range of comparable titles in your niche
Impact on KDP royalties (35% vs 70%)
E-book, paperback and hardcover considered separately
Promotional pricing for the launch
Test and refine
A price isn’t a one-way street. Start within the evidenced band, watch sales and reviews, and adjust. Even small steps — from €6.99 to €8.99 — can noticeably shift perception and margin.
Price does part of the selling — before anyone reads the first page.